Broadway Cheerleading Sales has been outfitting America's cheerleaders since 1924 (when it was first formed as Broadway Knitting Mills). Today, we design and manufacture a wide variety of custom knit wear, including corporate clothing, logo wear, character costumes, jackets, and cheerleading uniforms and accessories.

Our corporate clients include Vons, Bank of America, Disney, and many of Hollywood's biggest film studios. Our cheer clients include college, high school, pop warner, and all-star squads throughout America, Europe and Asia.

In 1998, Broadway Cheerleading Sales merged with Albion Knitting Mills, one of California's most respected cheerleading suppliers since 1923. Since 1953, Albion has also specialized in designing and manufacturing America's finest Award Jackets. Our jackets are famous for fit, as well as detailed hand craftsmanship. The synergy created by combining the talents and expertise of these two veteran companies makes Broadway Cheerleading the most capable custom crafted uniform company in America. From a single cheer uniform, to an order for thousands of logo wear items, we can do it all! Headquartered in Los Angeles' historic Garment District, all of our custom crafted garments are designed and manufactured in the United States. This wealth of manufacturing and service experience means our clients enjoy top quality products and personalized service!

Broadway Cheerleading is well known for custom crafted quality, and personalized service. Our cheer clients appreciate the friendly, knowledgeable year-round service they receive from our Sales Representatives and Customer Service Team. Broadway Cheerleading's sales staff includes current and former high school, collegiate, and professional cheerleaders, coaches, and advisors. Our reps don't just make sales--they develop relationships. Over 85% of our cheer business is from repeat customers. Broadway Cheerleading has achieved this success for over 75 years through our commitment to client satisfaction. Our ability to custom craft your unique cheer uniform is limited only by your imagination. Our custom cheer clients are individually fitted by a sales rep, who then coordinates the manufacturing of your garments with the employees who actually sew the garments. Or, if you prefer, select from our cutting edge catalog designs, each crafted with classic workmanship and use our custom options to create your own unique uniform.

From design, to fitting, to manufacture, to delivery, and afterwards, Broadway Cheerleading sales reps and customer service team are here to help, encourage, and support our clients. Please contact us if you have questions about our cheer products or any of our custom crafted costuming capabilities.

Who wears Broadway Cheerleading uniforms? Here is a brief listing of our current clients:

High Schools: California-Beverly Hills, Brea-Olinda, Buchanan, California, Canyon Springs, Capistrano Valley, Chino, Colton, Clovis, Clovis East, Clovis West, Crenshaw, Crespi, Desert Mountain (AZ), Diamond Bar, Don Lugo, El Toro, Esperanza, Golden West, Granada Hills, La Canada, La Habra, Los Alamitos, Lowell, Lutheran, Pacifica, Palos Verdes Peninsula, Redlands East Valley, Royal, San Marcos, Santa Monica, Schurr, St. Paul, Sunny Hills, Tesoro, Trabuco Hills, Vista Murrieta, Western Christian.

Universities: UCLA, USC, UCSC, UCR, University of Nebraska, University of Pittsburg, University of Wisconson-Stevens Point.

All-Stars: Action (CA), Athletix (AZ), BDC (OH), Blue Sapphires (England), California Cheer Gym (CA), C. A. T. S (KY), Central Calif. Gymnastics Institute (CA), Central Coast Elite (CA), Cheer Rock (CA), Cheer Zone (OH), Cole Academy (IN), Clovis United (CA), Crystal & Diamond Cheer (Scotland), Diamonds (CA), Dynasty Elite (FL), Electric Impact (OR), Emerald (OH), Excalibur (OK), Illinois Cheer Academy (IL), Impact Elite (CA), Long Island Cheer (NY), Magnum Force (MD), Maximum (CA), Matrix (OH), Northeast Tropics (CT), Patti Dunne’s School of Gymnastics (CT), Rochester Raiders (NY), Tiger Elite (CT), Titan Elite (CA), Top Dawgz (NC), Ulitmate (AZ), Unlimited (CA), Xtreme (MO), Xtreme Cheer (CA), Xtreme Twisters Elite (IL).

You Have Seen Broadway Uniforms & Costumes In . . .

Movies: American Beauty, Austin Powers 2, Charlie’s Angels 2, Coach Carter, Cinderella Man, The Express, Fat Albert, The Great Debaters, Forest Gump, Freedom Writers, Halloween, High School Musical, Indiana Jones (Kingdom of the Crystal Skull), Jeepers Creepers 2, Ladykillers, Leatherheads, Legally Blonde, Man On Fire, Norbit, Starsky & Hutch, “17”, The Soloist, Stuck On You, Yes Man, We Are Marshall.
TV: American Dreams, Boston Public, Charmed, Cracking Up, Freaks & Geeks, Ghost Whisperer, Malcolm In The Middle, Moesha, That 70’s Show.
Videos/Tours: Madonna, Mya, Lauren Hill, Outkast.
Theatre: Stars On Ice, Princess Cruises, Crystal Cruises, Grease, Movin’Out-Broadway Production.
Character Costumes: Disneyland, Disney World, Universal Studios, Six Flags.